Ada Computer Design
Senior DesignerThe Challenge
Ada Computer Science strives to be the go-to, comprehensive, free online resource platform, saving teachers time and helping students succeed in computing.
The brand needs to inspire confidence through its authoritative, trusted content with a bold, dynamic and appealing brand image to elevate its status whilst welcoming its users at all touch points.
Design Process
Research & workshops
Idea Generation
Brand refinement (Colours, elements, Typography)
Mock-ups (Web, Mobile, App)
Brand book design
Research
Some questions we wanted to answer when starting off our research:
- Do we understand the business proposition, subject matter, goals and KPIs and success metrics.
- Do we understand the market landscape
- Do we understand the target audience?
The first thing I did was start off the competitor review, looked into the audience demographic, and reviewed USPs and points of difference.
Key messaging and social stories helped to paint a picture of how the look and feel could be for the brand refresh.
Workshops
I find sitting down with the clients and picking their brains is the best way to understand their likes and dislikes, understand their opinion on USPs and target audience and help define the proposition.
Idea generation
The excitement when creating a new brand can often get out of hand, with so many possibilities my mind can run wild. For Ada we came up with a few different options and decided to present them all to the client, Some safe and some wild cards.
It is a really fun process presenting each idea and how we have come to them, some having days of blood sweat and tears, and others just popping up out of the blue (typically the one they liked the most)
Logo refinement
Coming up with a unique logo for computer science was a huge challenge. There were so many routes we could go down but with it being such a saturated market we always found someone else doing it.
Days were spent just doodling and creating, first just pen and paper then moving into Figma and Illustrator.
We presented three refined logo ideas to the client who took a few days to sit on it and make their decision to move forward.
The winning idea
I mentioned before that some ideas came to us after days of refining, and others popped out of nowhere.
The winning brand style came out of nowhere. I was using a figma file that someone else was on, their cursor was bright pink on my black background. It was bright, bold and striking – just what the client had asked for.
Challenges
As the project progressed we came across many hurdles, especially around colour, it has to be AAA accessible, we couldn’t use blue, purple or yellow as the main colours (most of these only became apparent until after idea generation. During our workshops I am not sure how we missed this, we should have been very specific about colours we should avoid.
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